Good Idea is run by Michael Casely-Hayford.

Michael began his career as a TV commercials and documentary producer in London England, before moving to Africa to set up a full-service advertising agency and production company based in Ghana.

His company grew into one of West Africa’s largest agencies - with affiliations to Saatchi & Saatchi, Publicis and J. Walter Thompson.

After 15 years, Michael sold his company and moved to Toronto.

Today, Michael works remotely from Canada, while consulting on projects internationally. He is also the Creative Director for Lucid Communications - an agency based in Ghana with a history of service to clients such as British Airways, Unilever, the BBC, Shell, Taylor Woodrow, Guinness, Vodafone, USAID, Nestlé, the Bank of Ghana, SAB Miller, The British Council, Johns Hopkins University, Ernst & Young and Barclays Bank.